We build, maintain, and measure online communities and diverse media providers.
Building & Bridging Online Communities
Project 29, Day 13: Catnip
If you haven’t visited the soon-to-be-transferred Kasama Media office, it’s nestled in the neat little LA neighborhood of Venice/Marina Del Rey. On the way to the office, the now-dubbed office cat aggressively stalks anyone who gives it a second of attention.
Here you can see a (unnamed) BakitWhy staff member in its natural habitat: the local Panera Bread. This one in particular is named by some as the “BakitWhy Cerritos Field Office.” Look how the team member majestically views the Kasama Media website after he consumes his quantity of salad and chips.
Kasama Media’s going through a month-long rapid transformation from an online communities solutions provider to a diversified media outlet holding company. We’ll post interesting tidbits as we stumble and crash through the month of February 2012.
See anything interesting or helpful? Feel free to contact us with your input. Uber-appreciated!
I finally received my AnyBeat invitation today. Staring at my measly CRED score of 2, I’m already researching how to increase it. I posted a picture, answered two questions, changed my relationship status, and liked a random stranger’s forum post. I was able to increase my score to 5.
Taking focus of this figure, I realize that Dmitry Shapiro’s site is not much different from Facebook or Twitter. You first login to a newsfeed where people can share posts and links. You maintain a profile that has a feed, about, photo, and questions section. The networking schema uses a follower and people you follow system. How is AnyBeat going to draw users from these popular social mediums?
For AnyBeat to be successful, it is going to need to offer its users something different from what’s already provided. Its campaign for anonymity is a good start. Both Twitter and Facebook discourage users from using pseudo identities. Pairing anonymity with a CRED system, however, shows to be pointless. People already gauge credibility on these type of sites by the number of friends, followers, fans, and likes.
AnyBeat is going to really need to play out its strengths wisely before its official launch. Still in development, it is still too soon to predict whether it’s going to make the cut.
When I first entered the Web 2.0 scene, I began with MySpace. It provided me with the ability to add friends, post profile pictures, comment on walls, and check people’s relationship status. When I learned Facebook could do this exclusively within my school, I quickly jumped boat.
What made Facebook different from MySpace? Facebook took the desire to connect with others and filtered them into separate networks. Facebook made a modification that was well received.
Right now, Facebook is the largest social networking site in the world. What kind of changes can be made to Zuckerberg’s model that will overtake its users? Dmitry Shapiro, Veoh founder and MySpace Music exec, believes he has the answer with his upcoming social networking service, AnyBeat.
With Shapiro’s own take on social networking, he strives to pair anonymity with a credit system. You are free to use a pseudonym on AnyBeat but still responsible for your actions. AnyBeat assigns each account with a CRED score to show their credibility in the community over time. One of the biggest complaints with social networking sites was the lack of privacy. Will AnyBeat remedy this with pen names?